French road safety campaign
The Challenge
Finding a striking, humorous and offbeat angle to alert 18-25 year olds on the dangers of checking social networks on smartphones when driving.
The Idea
We imagined a creepy car scrapyard boss whose business exploded since the introduction of smartphones. Oddly, every smartphone and social network use behind the wheel has its own dedicated shelf in the scrapyard and greatly contributes to his business success.
Advertiser
Assureurs Prévention
Campaign
Les dangers du Smartphone au volant
Media
Digital