The Challenge

Developping a catchy, light format for 13-17 year olds around the DNA and historic crunchiness of the cereals. This returning Crunch film for the French market had to give a modern interpretation of the explosive physical effect coming with each bite, allowing teens to break free.

The Idea

A fast-paced, uplifting film where each bite of Crunch gradually helps the teenager to escape from his boring routine. The ‘How To’ opening inspired by the Vine fail culture sets the start for the successive Crunch effect wave which surprisingly ends into a comic, movie like final scene.

Advertiser

Nestlé

Product

Crunch Cereals

Campaign

How to be a bad boy

Media

Digital