Alert parents on the dangers of blue light for teenagers spending hours in front of computer screens. And encourage the use of Crizal Prevencia protective lenses filtering blue light.
To show the importance of the issue without scaring viewers off, we imagined a series of over the top reactions when learning about the dangers of blue light. But there’s a much simpler solution: Crizal Prevencia.
Essilor
Crizal Prevencia
The computer addicts
Digital