The Challenge
Alert 45 yo+ on the dangers of blue light and encourage them to preserve their eye health by using Crizal Prevencia protective lenses filtering blue light.
The idea
To show the importance of the issue without scaring viewers off, we imagined a series of over the top reactions when learning about the dangers of blue light. But there’s a much simpler solution: Crizal Prevencia.
Advertiser
Essilor
Product
Crizal Prevencia
Campaign
The mother
Media
Digital