The Challenge
Alert parents on the dangers of blue light for teenagers spending hours in front of computer screens. And encourage the use of Crizal Prevencia protective lenses filtering blue light.
The idea
To show the importance of the issue without scaring viewers off, we imagined a series of over the top reactions when learning about the dangers of blue light. But there’s a much simpler solution: Crizal Prevencia.
Advertiser
Essilor
Product
Crizal Prevencia
Campaign
The computer addicts
Media
Digital