The Challenge
Show progressive lens wearers the usefulness of a 2nd pair of high-quality Varilux lenses adapted to their specific needs (like the Varilux computer series) over cheap 2nd pairs.
The idea
We’ve shown how ridiculous finding the perfect reading position can become with an undadapted-cheap 2nd pair. A pain well know by progressive lens wearers.
Advertiser
Essilor
Product
Varilux Lenses
Campaign
Qualissime by Varilux
Media
Digital